The Ultra Guide: Trail Running, Gear & Journey by WISE

No more random equipment choices or those dictated by marketing. At WISE, we design our clothing and accessories as true tools to serve your adventure. To offer you absolute clarity, we have developed a revolutionary coding system. Whether you are preparing for a race (Line to Line), a hut-to-hut trek (Hut to Hut) or a self-supported adventure (Bivy to Bivy), discover how our new 3-dimensional coding allows you to identify the perfect equipment with surgical precision. → Lire l’article

Founded in Annecy after a significant expedition to Nepal, the French brand WISE Ultra Running is establishing itself as the new benchmark in ultra-distance. Driven by exceptional growth and a philosophy centered on runner freedom (BORN FREE), it prioritizes genuine technical innovation over short marketing cycles. In 2026, the brand reaches a historic milestone with the launch of a new collection and revolutionary tools designed to simplify the ultra-trail experience. → Lire l’article

Innovation doesn't happen behind a desk, but on the trails. Our equipment is the result of co-creation with runners, tested under real-world conditions and refined mile after mile. It's a living innovation, forged by field experience. → Lire l’article

Ultra running isn't just about the legs: it starts in the mind. At the House of Ultra, expert Chloë Lanthier demonstrated how confidence, adaptability, and passion transform endurance into an internal dialogue that allows you to push your limits even further. → Lire l’article

Ultra running is not a solitary experience: it draws its strength from sharing. At the House of Ultra, each collective stride revealed the power of the group, where knowledge is passed on, energies intersect, and horizons broaden together. → Lire l’article

From dawn to dusk, ultra-trail running becomes an inner journey. This story explores what running for hours reveals about our true nature. → Lire l’article