LETTER TO HIGH-ACHIEVERS
In 2019, we created Wise with the desire to offer the first highly sustainable trail equipment.
For 5 years, this adventure has been our Ultra. It demands unwavering determination, discipline, and total commitment to self-improvement. It's a transformative adventure, stripping away everything illusory or superficial, leading us on an inner quest for authenticity and sincerity.
And it's an adventure that gives us unparalleled emotions.
Today, we look back and realize how far we've come. We have built with you a brand of which we are proud.
We understood that a brand is much more than a logo. It's an ideal, a mindset, beliefs, an attitude, an obsession...
It is also, and above all, a community that finds itself in this story and writes it with us. A community of Ultra-Runners, of High-Achievers, for whom ultra is a mindset they apply on the trails but also in their daily lives.
As we see the kilometers go by, things become clearer. We are more assertive about who we are, about what motivates us, about what brings you together, about what reflects us.
So today we unveil our new logo and our new website to make a visual update that seemed essential to us to be in phase with what we have become.
This logo is radically simple. It embodies our desire for an essentialist running experience, stripped of everything, in search of authenticity and truth. An essential condition to reach the state of Flow during which a run can last forever.
We proclaim that we are not a fashion brand where the value of the product rests on the logo it bears.
We manufacture technical pieces, functional craftsmanship of superior quality, focused on the use you make of them.
We offer the ultimate Ultra Running equipment to give you an unparalleled long-distance experience. That's what Wise is all about.
Axelle Nardoux & Guillaume Boccas
Co-Founders of Wise